Marketing is a key driver of success in today’s dynamic organisations.
Through studying this course and completing the highly practical assignments, you'll gain an insight into essential marketing concepts and tools and how to apply the marketing mix to achieve big results.
With an internationally-recognised qualification from the world's oldest and most prestigious marketing organisation, the Chartered Institute of Marketing, you'll be well-prepared to launch your successful marketing career.
As this is a foundation course, you don't need any experience or qualifications to enrol.
If English isn't your first language, you'll generally need to have gained one of the following (or an equivalent) within the last two years:
However, we're happy to review your case on an individual basis.
Your course is fully online. You'll be assessed through 1 in-person exam and 1 written assignment based on a real-world scenario.
You'll cover 2 units:
Please note that where this course mentions legislation, this will be based largely on UK law.
For full details of what you’ll learn on each unit, download our CIM course guide.
‘I most definitely recommend ICS Learn. Being able to log on in my lunch break or revise for exams at home has been such a revelation! I received a promotion and really feel like I’m headed somewhere with my marketing career.’
- Rachael McQuade
‘I’ve never been one to speak up in a classroom, but being able to ask any question, without feeling silly, has made me confident in what I’m learning. Learning what I want and how I want really does make all the difference to the results you can achieve.’
- Emily Maidment
‘My CIM tutor supported me every step of the way and I thoroughly enjoyed every aspect of the course – just like I did a few years earlier when studying my GCSEs with ICS Learn. ICS Learn have been a huge positive influence on my education and career path.’
- Hayley Reynolds
*Pass rate based on Level 3 and 4 students' results during 2017 assessments.